It’s far from my nature (and the spirit of this blog) to get hung up on running gear, but there’s one particularly novel company which I believe deserves a big shout-out.
Nothing reflects the community spirit of this fledgling company more so than the fact that it got off the ground by one of the most successful fashion campaigns in Kickstarter history. That’s right, people from all walks of life invested a lot of money to get yet another manufacturer of sports clothing on the market.
But why would anyone do such a thing, you ask? To put it simply, people believed in Tribesports because the athletes themselves (that is, you and me) are at the heart of this company. Tribesports does things very differently, you see.
All the big names in sports apparel (bless them!) develop new gear with a small team of experts and then spend heaps of dosh trying to convince you and me why we really need this particular gear. Sometimes they get it right, and sometimes, well – let’s just say not so much. And then there are the middle men, the retailers that all take their slice of the profits.
The clever people behind Tribesports, on the other hand, start by asking thousands of people what they really want. And then they go and make it. It’s as simple as that.
The result is some really wicked, technical gear (just think: the gear you have always wanted!). The icing on the cake is that Tribesports apparel actually retails for significantly less money than that of their big name competitors, because they don’t spend the money on advertising, middlemen or getting it wrong. It’s just you and them. And the tribe.
This wild runner is proud to be part of the tribe.